July 6th, 2009

Media Mondays: The Uniform Project

What do indie fashion and education reform have in common? In the case of designer Sheena Matheiken, it’s the power of the school uniform.  In one of our recent programs for The NewsHour, public high school students we met  said they felt empowered wearing a school uniform.

As the founder of The Uniform Project, Matheiken will wear the same dress every day for a year, to benefit the Akanksha Foundation a grassroots charity based in Mumbai, whose contributions go to fund uniforms and other school expenses for children in the slums of India.

Matheiken drew inspiration from the school uniforms of her childhood in India, and has the added challenge of accessorizing the dress differently each day, with an emphasis on sustainable fashion, using accessories that are mostly second-hand or donated. So far the project has been successful, and the story has been picked up in fashion press and readers weighing in with their own donations.

Watch the video:

The Uniform Project

The Akanksha Foundation [website]

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